| TOURISM REPRESENTATION |
With
over 25 years experience and expertise in travel trade and the MICE market we
offer whole scale tourism representation services in
Hungary in the tourism and leisure sector. We are committed to finding
and implementing specific and integrated solutions that give competitive
advantage and guarantee success.
Our clients benefit from an outstanding resource of intelligence, creativity and best practice. Our business and marketing representation services in Hungary cover wholesalers, the retail trade, tour operators, MICE, airlines, and media.
Since we concentrate on delivering profits and results to our clients, sales are the focus of our organization. We ensure that what we do has a measurable impact on our client's business whether this is guest attendance, awareness, room night occupation or profitability. Our marketing and representation services are designed to help clients increase profitability, the competitiveness and sustainability of various tourism destinations, to make messages stand out and convert this into bookings and tourism income.
The tourist representation, marketing and communications services integration allow us to offer global, creative and professional solutions. We rely on strong interaction between our different partners to generate the best mix between creativity and professionalism, thus saving on budgets and reducing production time.
TRAVEL
SYSTEM INTERNATIONAL represents tourist destinations
from around the world providing maximum exposure nationwide in all major media
markets. Individually designed strategies guarantee visibility and return
on investment.
We provide services for private companies and public organizations within tourism, the MICE trade and leisure, such as tour operators, travel agencies, hotel chains, program suppliers, other service providers, national, regional and local tourist organizations and authorities in order to generate sales (see details below).
Incoming
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Tour operators & wholesalers organizing tours to Hungary |
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DMCs offering Hungary as a special product |
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Special interest groups |
Please see more information for incoming representation and services here Æ
Outgoing
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Tour operators & wholesalers selling tour packages to Hungarian operators |
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DMCs offering travel products to Hungary |
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NTOs, RTOs and LTOs aiming to be present on Hungary's tourism trade and public market |
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Hotel chains, hotels, mansions & castles aiming to be present on the Hungarian market |
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Transportation companies: airlines, bus, car rental & ship companies |
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Special product owners, program suppliers & other service providers |
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Sport, fitness & spa tourism companies |
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Eco tourist organizations, village tourist service providers, national parks, nature reserves |
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Festival, concert, cultural event & historical site companies, entertaining centers |
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25 years activity in incoming, outgoing and event organization |
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An in-depth knowledge of the Hungarian travel market |
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Knowledge of how travel trade and MICE market key players work |
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Information of what motivations they have, and what they exactly need |
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Insight into the trends, attitudes, shifts and industry changes in Hungary |
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Excellent relationship with the travel trade and the press |
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Very good cooperation with our wide service and supplier’s network in whole Hungary |
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Professional travel executives |
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A combination of broad experience and a knowledge of the country cultures |
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Complete, creative, effective integrated solutions in tourism representation in Hungary |
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Cost effective representation services focusing on budget control |
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The widest range of services (see below) |
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Outgoing and incoming tour operators |
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Hotel chains |
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Program owners |
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Transportation companies |
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Service providers |
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Tourist organizations (NTO, RTO, LTO) |
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MICE trade key players and suppliers |
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Tourism media |
Since successful marketing and promotion on the Hungarian market depends on local expertise, contacts, regular exposure and also on the knowledge of the Hungarian language, you may need someone to assist you in making your presence on the Hungarian travel market a lot more effective.
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We represent destinations and tour operators throughout the world in Hungary promoting and marketing them successfully on national and enterprise level. We bring the influent key players of the Hungarian travel business community in contact with your offers to establish long lasting professional relations. |
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We assist you in developing your professional marketing strategy and complete action plans including promotion, product placement and distribution by introducing your products to the most valuable decision makers in the Hungarian national organizations and the best Hungarian travel providers (tour operators and travel agencies) that can best serve your marketing goals. |
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Using our 25 years of travel experience, our personal client contacts and an in-depth knowledge of the Hungarian travel market/trade we increase your sales by marketing your destination to the general public or a specific target group. |
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We provide an exclusive tourism representation in Budapest and in the whole territory of Hungary such as in all Hungarian speaking regions of the neighboring countries (Slovakia, Romania, Croatia and Serbia), organize and actively participate in trade shows, seminars, workshops and presentations to the travel trade. |
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We will provide a comprehensive information and database service of the destinations/hotels/airlines to the travel industry and/or to the general public. |
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A smart office with professional staff in Hungary at a distinguished greenbelt location in Budapest |
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A dedicated office address, phone line, fax number and e-mail address during business hours for your account |
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Servicing of daily basis trade, media and consumer inquiries |
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Storage, distribution, mailing or hand deliver of promotional material or information packages to national tourist organizations, tour operators and travel agents |
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Digital photo archives |
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Translation and language services |
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Database management (continuous maintenance of our existing travel trade data base, elaboration of new future prospect travel trade database, other tourist databases on Hungary e.g. accommodations, organizations, miscellaneous contacts) |
An active market intelligence & market research for your product positioning.
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Collect information for you on the Hungarian travel market |
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Organize and analyze your information |
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Provide a competitive analysis of the Hungarian travel market |
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Define if your product is and/or can be a market niche, a market leader, a market follower or a market challenger |
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Make conclusions for you |
After our market research, we will give you a comprehensive analysis:
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What similar products are out now in the Hungarian travel market |
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What your competition is offering, product differentiation, key competitors, their sales & prices |
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Some test marketing on focus groups or representative groups of consumers |
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Current travel industry sales in Hungary |
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Benchmarks in the Hungarian travel industry |
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Hungarian travel market size, opportunities & gaps, market dynamics and patterns including seasonality |
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Hungarian market trends, forecasts & planning |
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Evaluation of your possible strategies & promotions |
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Assessing marketing mix |
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Risk reducing methods |
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Hungarian costumers’ sensitivity to price changes, other expectations |
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The most appropriate sales ways and distribution channels |
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Hungarian consumers’ possible reactions to various promotions |
Based on the results of our market analysis we can help you determine your
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Pricing strategy |
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Branding strategy |
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Product differentiation |
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Market penetration and market skimming |
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We will find niche for your product and describe your target customers in Hungary - demographics, socio-economic status, lifestyle, family circumstances, gender, age, religion, income level, ethnic group, geographical region, behavior, needs, buying decisions, spending patterns. We will identify market segments (e.g. VFR, general business tourism, long holidays, city breaks, activity holidays, group holidays, etc.) and anticipate the Hungarian customers’ demands. |
We will help you in considering your marketing and promotion strategies that you want to use in Hungary, including details like e.g.
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Networking methods |
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Direct marketing ways |
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Advertising means |
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Training programs |
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Direct/personal selling |
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Publicity/press releases |
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Trade shows |
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Web site |
We will help you in adopting your mission statement to the Hungarian travel market and deciding on objectives to be fulfilled.
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Support your profit targets |
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Help cut competition |
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Contribute to increasing your market share in Hungary |
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Positioning your key market (who you're selling to in Hungary) |
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Defying your contribution (what you're selling in Hungary) |
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Making a clear distinction (your unique selling proposition in Hungary) |
We will establish quantifiable marketing goals for you that you can turn into numbers (sales, profits or customer's satisfaction) and help you to reach your objectives such as
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Penetration to the Hungarian travel market & your market share |
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Your product development for Hungary |
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Your branding, diversification & product portfolio |
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Maximalization of your revenue |
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Overcome your competitors |
We will describe
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How your product(s) relate(s) to the Hungarian market |
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What the Hungarian travel market needs |
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What similar products Hungarian customers currently use |
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Help you find your unique selling features to make you stand out from the crowd |
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Introduce your products to the Hungarian national organizations that best meet Hungary |
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Package your product to sell to the travel & MICE trade |
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Define your product or service with its characteristics offered to Hungarian customers |
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Determine the niche(s) occupied by your product or service |
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Collect methods of how your product is to be branded in Hungary |
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Develop your USP and elaborate what makes your stand apart from your competition |
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Examine what your competition is doing about branding |
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Describe the behavior of your competitors |
We can establish strategies to help you
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Determine your product price & work out your detailed pricing strategy |
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Consider the impact of competitors on the price of your service |
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Know the market elasticity |
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Decide where your product will be positioned in the Hungarian market |
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Find out how you will achieve brand awareness |
We will set up a plan for your promotional activities in Hungary, leading to top-of-mind awareness, and provide you
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Detailed information of how the Hungarian media enable you to reach your desired target market, the effectiveness and impact of each medium |
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Suggestions of how to gain attention/interest/desire/action in Hungary and how to make the Hungarian consumer aware of the existence of your product or service |
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A complete list of the useful and effective Hungarian marketing tools |
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Suggestions of the forms of point of sale (POS), PR, advertising, sponsorship or other promotion methods |
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A creative concept & execution plan (copy, design, artwork, production) |
Please see some of our ways and methods we normally use for promotions in Hungary
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Sales & retail promotions |
Direct personal selling |
Telemarketing, DM |
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Media, press releases |
Special offers |
Demonstrations |
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POS material |
Competitions |
Brochures, leaflets, posters |
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Networking |
Sponsorship |
Gifts |
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Training programs |
User trial |
Copywriting & creative support |
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Set up a media & communication plan including media buying (specially negotiated advertising rates in the leading Hungarian trade and non trade publications) |
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Arrange and coordinate a complete advertising media targeted publicity campaign |
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Use our regular media contacts (networking, monitoring) with Hungarian media and forwarding of editorial opportunities |
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Write featured articles in Hungary’s professional and public travel news, travel bulletins and MICE press |
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Forward press releases & press kits to Hungarian media |
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Organize and supervise press trips (group, individual), press conferences and other media events |
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Provide press clipping service and evaluation |
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Influence media activities at trade shows |
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Manage and maintain media data base |
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Control media exposure and broadcast appearances |
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Identifying the Internet as the top communication method in recent years, we develop and offer top quality online marketing services designed to complement and enhance traditional marketing strategies, managing Internet sites, creating newsletters, on-line marketing campaigns and contests, among other effective services. |
We provide you online services e.g.
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On line PR & communication |
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Comprehensive web site marketing & design |
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Website promotion in Hungary |
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Translation and creation of a Hungarian searchable site |
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Reliable, direct links to your home page |
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Featured inclusion in all major Hungarian travel industry and travel portals |
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Graphic and content development |
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Keyword marketing |
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On line media appearance |
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On line advertising (search engines, online directories, banner ads, ezine ads, popup, flash & banner adverts on web sites) |
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On line e-mail & DM campaigns |
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On line newsletter, real time news distribution |
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Link improvement |
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Competitors' website analysis |
We will make you suggestions for
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start-up discounts |
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discount schemes |
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product endorsements |
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free offers |
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special sales / credit terms |
We will provide you a whole scale travel fair related palette
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Full service at Hungarian travel exhibitions (stand planning and construction, qualified staff, stand, displays, etc.) |
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Pre-exhibition press releases |
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Press & travel trade presentations |
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Delivery, distribution & collection of brochures |
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Participation on Hungarian public and travel trade events, e.g. trade fairs, exhibitions, conferences, seminars, executive business briefings, travel receptions and international workshops |
We will use our many years of experience of personal travel trade contacts to
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Build and sustain relationships with the travel & MICE industry in Hungary |
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Select the target tour operators & travel agencies best meeting your business plan |
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Represent you as a tourism board |
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Organize fidelity programs for travel agencies |
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Perform trade presentations (tour operators and travel agents) |
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Organize trainings (including on-line programs) and travel agent education programs |
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Organize educational seminars, sales missions, workshops and road shows for the Hungarian travel industry staff |
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Organize, select and control sales visits & FAM trips to and from Hungary |
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Arrange sales calls to leading Hungarian agents for visiting management |
We will organize and arrange receptions and various promotional events to
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Perform your product or services to the Hungarian travel trade and public |
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Improve and maintain trade and public awareness of your product |
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Intensify travel trade relations |
Please see our event marketing examples here Æ
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We provide you
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Assistance and translations for travel brochure printing in Hungary |
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Storage, delivery, mailing, distribution & collection of brochures, leaflets and other promotional material |
We will answer you the following questions:
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How would Hungarians consume your services? |
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What processes should they go through to acquire your service? |
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Where are they supposed to find the availability of your service? |
We help you
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find out the best distribution channels (retail, wholesale, direct sale, mail order, multi channel,) for your product |
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use the best electronic and/or Internet technology to reach Hungarian customers |
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find the best location(s) in Hungary to sell your product |
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see the degree of accessibility to/for customers |
Well, that is who we are… Being aware of the importance of the first impressions in the sales process, we can assure you of the high level of our representation.
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Represent your image on high level |
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Represent your desired culture of the business |
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Be relevant to your mission statement |
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Be trained to promote your product |
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Provide an excellent customer service |
You tell us your budget and we will tell you what marketing strategies and promotions you can afford on the Hungarian travel market. We will suggest you the most effective ways for cost cutting by
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negotiating the best advertising rates |
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applying the newest Internet technologies |
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selecting the most effective presentation methods |
We will
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Test and analyze the relation between your product and the Hungarian costumers |
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Identify the sales strategies that are working |
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Survey customers’ reactions |
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Track your sales, leads, visitors to your web site |
Besides marketing services we provide you a comprehensive information service covering every aspect of your business’s activities in Hungary.
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Research and in depth market reporting - client feedback on industry developments |
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Media observation |
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Initial market research report |
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Detailed background information on Hungary (economy, politics, social structure, etc.) |
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Detailed summary of tourist highlights, travel and tourist services, programs, special features |
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Market and marketing studies and surveys |
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Competition - mergers, takeovers, anti-competitive behavior |
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Regulation of the travel industry |
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Advertising standards |
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Information on legal framework conditions for your travel business in Hungary (travel trade descriptions, travel trading standards, consumer protection, etc.) |
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Observing the law for business (patents, licenses, standards, planning laws, hazards and risks) |
Prices
for the above services start from just Euro 285
per month based on a minimum contract of 6 months.
Please ask for our detailed representation offer!
Please see all representation services
